Australian Tourism Statistics

Page last updated: 14 May 2020

Australia Tourism Statistics 2020

Tourism Statistics Forecasts for 2020

  • International visits for 2019/2020 are expected to reach 6,500,000 – a 30% drop of 2.8 million visitors from the previous year.
  • The Tourism & Transport Forum predicts a total decrease of 40% in international visitation during the months of January–June 2020, leading to a loss of $2 billion in tourism-related expenditure per month.5

January 2020 - Bushfire Impact

  • In January 2020 approximately 739,600 international visitors travelled to Australia.4
  • International visitors were down 5.1% when compared with the 779,500 of January 2019.
  • The drop can be partly attributed to the Australia bushfire crisis of 2019/2020.

February 2020 and the Impact of Coronavirus

  • Tourism in February saw a significant decrease in international visitation due to the effects of the coronavirus crisis.
  • In February 2020 approximately 647,000 international visitors travelled to Australia.
  • International visitors were down 18% when compared with the 796,100 visitors of February 2019.

March 2020 and the Impact of Travel Restrictions

International arrivals in March saw a dramatic decrease:
  • In March 2020 approximately 307,900 international visitors travelled to Australia which was a 59.9% drop when compared with the 768,200 visitors of March 2019.
  • On March 20th, Australia restricted entry to only citizens, residents and their immediate family.
  • On March 25th Australian citizens and residents were also banned from travelling overseas.

Impact of the Travel Ban on Chinese Visitors

  • In February 2020 visitors arriving from China decreased by 83% compared to the previous year (19,500 arrivals in February 2020 vs 116,900 visitors in February 2019).
  • The significant drop was the result of the coronavirus-related travel ban implemented by the Australian government on 1 February for non-citizens travelling from or through China.
  • February in the past has historically been the peak period for Chinese visitors to Australia.
 

Read more: Chinese visitors to Australia statistics

Australia Inbound Travel Statistics for 2019

Who visited Australia in 2019?

  • The highest number of visitors came from China, at over 1.4 million.
Data source: ABS. Image credit: Camper Champ
  • Up until 2016, New Zealand was the top tourist source for Australia, but that spot has now been held by China for 2 years.
Data source: ABS. Image credit: Camper Champ

What were the most popular destinations in Australia in 2019?

  • The most popular destination for both international and domestic visitors was Sydney, with over 16M visitors.2
Data source: TRA. Image credit: Camper Champ

How much did international tourists spend in Australia in 2019?

  • International tourists spent a total of $44.6B in Australia between July 2018 and June 2019.3
  • Chinese were the top spenders at $11.9B, nearly triple the amount of the next-highest spenders (Americans at $4B).
Data source: TRA. Image credit: Camper Champ
  • International visitors spent an average of $5,183 per trip, an average of $163 per night.
  • Holidaymakers contributed the most overall with $16.9B spent.

Which Australian destinations had the highest visitor spend?

  • Sydney had the highest visitor spend receiving a combined $19.5B from both international and domestic visitors between July 2018 and June 2019.
  • Melbourne also ranked high at a combined $17.0B.
Data source: TRA. Image credit: Camper Champ

How long do international tourists spend in Australia?

  • Tourists spent 273M visitor nights in Australia between July 2018 and June 2019.
  • The overall average length of stay was 32 nights.

Australia camping & campervan statistics

  • The number of camping trips throughout Australia has grown by 27.5% over the 10-year period from 2008 to 2018.5
  • In 2018 over 6.9 million overnight camping trips were made in Australia.
  • Camping trips – including caravan, campervan, commercial and non-commercial camping – made up 13.7% of visitor nights for domestic travellers in Australia in 2019 (year ending September)

Other Resources

Australian Outbound Tourism Statistics for 2019

Where did Australians visit in 2019?

  • Australians made over 9.5M international trips in the year ending in June 2019.4
  • The most popular destination was New Zealand, with over 1.2M trips alone.
  • Indonesia, the US and the UK were also popular destinations.
Data source: TRA. Image credit: Camper Champ

References

  1. ABS: Overseas Arrivals and Departures, Australia, August 2019
  2. TRA: International Visitor Survey, National VIsitor Survey, 2019
  3. TRA: International Visitor Survey, Trends 2019, National Visitor Survey, Trends 2019
  4. ABS: Arrivals and departures: Visitor arrivals, short term trips (seasonally adjusted) March 2020
  5. TTF: Estimated impact of Coronavirus on the Australia visitor economy