Australian Tourism Statistics

Updated: 20 January 2020

How many tourists visit Australia each year?

Over 9 million tourists visited Australia between July 2018 and June 2019, the highest number ever recorded.1
  • International tourism saw a 3% increase over the previous year.
  • After a slight drop in 2009, Australian tourism has steadily been on the rise.
Data source: ABS. Image credit: Camper Champ

Who visited Australia in 2019?

  • The highest number of visitors came from China, at over 1.4 million.
Data source: ABS. Image credit: Camper Champ
  • Up until 2016, New Zealand was the top tourist source for Australia, but that spot has now been held by China for 2 years.
Data source: ABS. Image credit: Camper Champ

What were the most popular destinations in Australia in 2019?

  • The most popular destination for both international and domestic visitors was Sydney, with over 16M visitors.2
Data source: TRA. Image credit: Camper Champ

How much did international tourists spend in Australia in 2019?

  • International tourists spent a total of $44.6B in Australia between July 2018 and June 2019.3
  • Chinese were the top spenders at $11.9B, nearly triple the amount of the next-highest spenders (Americans at $4B).
Data source: TRA. Image credit: Camper Champ
  • International visitors spent an average of $5,183 per trip, an average of $163 per night.
  • Holidaymakers contributed the most overall with $16.9B spent.

Which Australian destinations had the highest visitor spend?

  • Sydney had the highest visitor spend receiving a combined $19.5B from both international and domestic visitors between July 2018 and June 2019.
  • Melbourne also ranked high at a combined $17.0B.
Data source: TRA. Image credit: Camper Champ

How long do international tourists spend in Australia?

  • Tourists spent 273M visitor nights in Australia between July 2018 and June 2019.
  • The overall average length of stay was 32 nights.

Australia Outbound Tourism Statistics

Where did Australians visit in 2019?

  • Australians made over 9.5M international trips in the year ending in June 2019.4
  • The most popular destination was New Zealand, with over 1.2M trips alone.
  • Indonesia, the US and the UK were also popular destinations.
Data source: TRA. Image credit: Camper Champ

References

  1. ABS: Overseas Arrivals and Departures, Australia, August 2019
  2. TRA: International Visitor Survey, National VIsitor Survey, 2019
  3. TRA: International Visitor Survey, 2019
  4. TRA: National Visitor Survey, September 2019