Updated
At a Glance
- About 12.96 million overnight visitors came to Melbourne in 2024 (year ending December): 10.41 million domestic and 2.55 million international1.
- Visitor numbers were still about 10% below 2019, when Melbourne had 14.40 million overnight visitors1.
- Visitors spent about A$20.8 billion in 2024 (A$12.4 billion domestic, A$8.40 billion international), around 17.5% more than the A$17.70 billion spent in 20191.
- International visitors spent an average of A$138 per night in the year ending June 2026, the 6th highest among Australia's top 20 regions.2
- Their average stay over the same period was 26.3 nights per trip, 7th among those regions.2
- International visitor trips reached 2.67 million in the year ending June 2026, second only to Sydney.2
How many tourists visit Melbourne each year?
Melbourne had about 12.96 million overnight visitors in 2024 (year ending December)1. About 10.41 million of them were domestic travellers and roughly 2.55 million came from overseas. That was still about 10% below 2019, when the city had 14.40 million overnight visitors.
International visitor trips have since grown to 2.67 million in the year ending June 2026.2
How much did tourists spend in Melbourne each year?
Tourists spent approximately A$20.8 billion in Melbourne in the year ending December 20241, the latest full-year total. The table below compares it with 2019 and 2023.
- Domestic visitors spent an estimated A$12.4 billion and international visitors around A$8.40 billion1.
- The 2024 total was about 17.5% more than visitors spent in 2019 (A$17.70 billion)1.
- International visitors alone spent about A$9.70 billion in Melbourne in the year ending June 2026, up 13% on a year earlier.2
- Full-year totals for Melbourne after 2024 have not been published yet.
How many international tourists visit Melbourne?
Melbourne received about 2.67 million international visitor trips in the year ending June 2026, up 2% on 2.61 million a year earlier.2
Melbourne tourism highlights in 2025
2025 was a record year for Melbourne's hotels and interstate holidaymakers.
- Melbourne remained the top destination for overnight interstate holiday travellers, with 3.5 million visitors staying 13 million nights and spending A$5.9 billion in 2025.3
- Greater Melbourne sold a record 12.1 million hotel room nights in 2025, about 680,000 more than in 2024, with 11 of 12 months setting monthly records.3
- Delta Air Lines, Shenzhen Airlines and Hong Kong Airlines started flights to Melbourne in December 2025, adding about 270,000 seats a year.3
- Across Victoria, visitors spent a record A$46.7 billion in 2025.3
The state has not yet published a 2025 total for all visitors to Melbourne.
| Melbourne Tourism Statistics by Year (2019–2022) | ||||
|---|---|---|---|---|
| Period | Domestic visitors | International visitors | Domestic spend | International spend |
| Year ending June 2019 | 11 million4 | 2.9 million5 | A$9 B4 | A$8 B5 |
| Year ending June 2020 | Over 8.4 million4 | 2 million5 | Over A$7.2 B4 | A$6.3 B5 |
| Year ending September 2021 | Over 4 million6 | n/a | Over A$2.9 B6 | n/a |
| Year ending September 2022 | Over 7.2 million6 | n/a | Over A$7.4 B6 | n/a |
How has Melbourne tourism changed over time?
- Between 2010 and 2019 (years ending June), domestic overnight visitors to Melbourne rose by more than 70%4 and international visitors by 107%.5
- Visitor numbers hit a record in the 2018/19 financial year, up 10.5% on the year before.4
- Numbers then fell about 25% in the year ending June 2020, from nearly 14 million the year before to over 10.4 million.4
- Domestic overnight visitors recovered by 79% in the year ending September 2022, compared with the year before.6
Is Melbourne the most visited city in Australia?
- No. Melbourne is Australia's second most visited city after Sydney. In the year ending June 2026 it received 2.67 million international visitor trips, against 3.84 million for Sydney.2
Read our Sydney Tourism Statistics for a closer look at the country's most visited city.
| Australia's Top 10 Most Visited Cities by International Visitors | ||||
|---|---|---|---|---|
| Rank | City | International trips | Nights | Spend |
| 1 | Sydney | 3,844,9002 | 89.0 million | A$13.74 billion |
| 2 | Melbourne | 2,665,4002 | 70.1 million | A$9.70 billion |
| 3 | Brisbane | 1,339,0002 | 33.8 million | A$4.20 billion |
| 4 | Perth | 1,004,0002 | 31.5 million | A$2.73 billion |
| 5 | Gold Coast | 656,0002 | 9.7 million | A$1.45 billion |
| 6 | Cairns (Tropical North Queensland) | 634,4002 | 6.3 million | A$1.25 billion |
| 7 | Adelaide | 404,1002 | 11.5 million | A$1.47 billion |
| 8 | Sunshine Coast | 277,8002 | 3.9 million | A$0.46 billion |
| 9 | Hobart | 219,9002 | 2.5 million | A$0.53 billion |
| 10 | Canberra | 178,5002 | 4.8 million | A$0.60 billion |
How long do international tourists stay in Melbourne?
- International tourists stayed in Melbourne for an average of 26.3 nights per trip in the year ending June 2026, down from 27.0 nights a year earlier.2
- That ranks Melbourne 7th among Australia's top 20 regions for international visitors, behind Queensland Country, Central NSW, Australia's North West, Perth, Adelaide and Canberra.2
More Australian tourism statistics
- Broome Tourism Statistics
- Byron Bay Tourism Statistics
- Cradle Mountain Tourism Statistics
- Esperance Tourism Statistics
- Gold Coast Tourism Statistics
- Great Ocean Road Tourism Statistics
- New South Wales Tourism Statistics
- Sunshine Coast Tourism Statistics
- Sydney Tourism Statistics
- Victoria Tourism Statistics
- Warner Bros. Movie World Tourism Statistics
- Western Australia Tourism Statistics
Melbourne Camping & Campervan Statistics
- Australians took a record 3.9 million caravan and camping trips in Victoria in 2024, up 2% on 2023.9
- Those trips added up to 11.3 million nights, down 11%, mainly because interstate visitors took 14% fewer camping trips to Victoria and spent 44% fewer nights.9
- Camping travellers spent A$2.0 billion in Victoria in 2024, an average of A$530 per trip.9
- The report also puts Victoria's average spend at A$225 per night, the highest of any state.9 That is the report's own average: total spend divided by total nights works out lower, at about A$177 a night, so use the A$225 figure to compare states rather than to estimate totals.
- Victoria had 211,788 registered caravans, campervans and motorhomes in January 2024, the third-most of any state.9
- Victorian caravan and camping figures for 2025 have not been published yet.
How much does it cost to rent a campervan in Melbourne?
Renting a campervan in Melbourne costs about A$152 a day on average over the next 12 months, based on rental-company quotes for a 7-day hire collected in October 2026.
- Prices peak in January 2027 at about A$186 a day, during the summer holidays.
- June 2027 is the cheapest month, at about A$136 a day.
- Budget campervans typically cost about A$110–A$160 a day, mid-range models A$180–A$225 and premium models A$240–A$285, depending on the month.
- Melbourne is one of the cheaper places in Australia to hire a campervan, close to Sydney (A$150) and Brisbane (A$148) and well below Perth (A$175) and Hobart (A$197).
Prices are typical daily rates for pick-ups between October 2026 and September 2027 and change with demand, so book early for summer.
How many tourists visit Victoria each year?
Over 33.8 million overnight visitors travelled to Victoria in the year ending June 2026, including 31.0 million domestic and 2.8 million international visitors10. Counting day trips, Victoria had 121.2 million visitors in total, including 87.4 million domestic day trips.1112
- For the full state picture, see our Victoria tourism statistics.
FAQs
Has Melbourne tourism recovered to pre-pandemic levels?
Spending has, but visitor numbers have not yet. Visitors spent about A$20.8 billion in Melbourne in 2024, roughly 17.5% more than the A$17.70 billion spent in 2019. Visitor numbers, at about 12.96 million, were still around 10% below the 14.40 million recorded in 20191.
Do most visitors to Melbourne come from within Australia?
Yes. Of the roughly 12.96 million overnight visitors in 2024, about 10.41 million, or around four in five, were domestic travellers. The other 2.55 million came from overseas1.
Do international visitors spend more than domestic visitors in Melbourne?
Per visitor, yes. International visitors made up about one in five visitors in 2024 but spent A$8.40 billion of the A$20.8 billion total, around 40%. Domestic visitors, who far outnumber them, spent A$12.4 billion1.
Where do Melbourne's tourism statistics come from?
Most figures come from Tourism Research Australia's National Visitor Survey (domestic travellers) and International Visitor Survey (overseas visitors), reported for Victoria by the state government's tourism research team1. Releases cover different periods, such as the calendar year or the year ending June or September, so check the period before comparing figures.
Campervan hire in Australia
- Adelaide campervan rental
- Alice Springs
- Brisbane campervan rental
- Cairns motorhome hire
- Campervan hire in Broome
- Campervan hire in Melbourne
- Darwin
- Devonport motorhome hire
- Gold Coast campervan rental
- Hobart
- Launceston campervan rental
- Perth
- Sydney motorhome hire
- Tasmania campervan rental
References
- Victoria's Tourism Performance, year ending December 2024 (Victorian Government Tourism and Events research; Tourism Research Australia NVS and IVS) · destinationcentralvictoria.com.au ↑ b c d e f g h i j k l m n
- International tourism results — year ending June 2026 (International Visitor Survey) · Tourism Research Australia ↑ b c d e f g h i j k l m n o p q r s t u v w x
- Visitors Spend Big In Victoria (Premier of Victoria media release, year ending December 2025 tourism results) · premier.vic.gov.au ↑ b c d
- Domestic Visitor Estimates to Victoria, year ending June 2020 (Business Victoria; TRA NVS) · business.vic.gov.au ↑ b c d e f g
- International visitation and expenditure in Victoria, year ending June 2020 (Business Victoria; TRA IVS) · business.vic.gov.au ↑ b c d e
- Domestic visitor and expenditure estimates – year ending September 2022 (Business Victoria; TRA NVS) · business.vic.gov.au ↑ b c d e
- Vienna tops Melbourne as world’s most liveable city: Economist survey · cnbc.com ↑
- Melbourne ranked third globally in EIU Global Liveability Index 2026 · invest.vic.gov.au ↑
- Caravan Industry Association of Australia — Caravan and Camping State of Industry 2025 · assets.pc.gov.au ↑ b c d e
- Victorian tourism statistics, year ending June 2026 (Excel) — Department of Jobs, Skills, Industry and Regions; TRA DoTS and IVS · djsir.vic.gov.au ↑
- Domestic tourism data for Victoria's tourism regions (Department of Jobs, Skills, Industry and Regions; Tourism Research Australia Domestic Tourism Statistics) · djsir.vic.gov.au ↑
- Victorian tourism statistics, year ending June 2026 (Department of Jobs, Skills, Industry and Regions; TRA DoTS and IVS) · djsir.vic.gov.au ↑
- TRA — International tourism results, Australia, March 2024 · Tourism Research Australia
