Page last updated: 04 September 2024
Table of Contents
How many tourists visit Melbourne each year?
Approximately 12.6 million visitors travelled to Melbourne in 2024 (year ending March 2024).
- Domestic visitors accounted for 10.4 million trips, while international visitors made up 2.2 million trips.
- This represented a 10% increase in domestic trips and a 17% increase overall from the previous year. However, international visits remained 23% below the 2019 peak of 2.9 million.
- In the year ending March 2024, there were 30.07 million domestic visitor nights recorded in Melbourne, up from 28.66 million in 2023, marking a 5% increase.
- International visitor nights totalled 53.5 million in 2024, down from 63.4 million in 2019, representing a 16% decrease compared to the pre-pandemic peak.
How much did tourists spend in Melbourne in 2024?
Tourists spent approximately $19.1 billion in Melbourne in the year ending March 2024.
- Domestic visitors contributed $11.9 billion to the total spending, while international visitors spent $7.2 billion.
- Total spending increased by 5% from $11.3 billion in the year ending March 2023, but it was still 9% below the 2019 peak of $14.2 billion.
- The average expenditure per trip by domestic visitors in Melbourne for the year ending March 2024 was $1,149, compared to $1,201 in March 2023, showing a 4% decrease.
How many people visited Melbourne in 2022?
Over 7.2 million domestic overnight visitors travelled to Melbourne in 2022 (year ending September 2022).
- Domestic visitors were up 78% when compared with the over 4 million from 2021 (year ending September 2021)
- Data for international visitors is not yet available for this period
How much did visitors spend in Melbourne in 2022?
Domestic visitors spent over $7.4 billion during trips to Melbourne in 2022 (year ending September 2022).
- Spending was up 153% when compared with the over $2.9 billion spent during 2021 (year ending September 2021)
- Data for international visitors is not yet available for this period
How many people visited Melbourne in 2021?
For the first quarter of 2021 (January-March), Melbourne received over 1.3 million domestic overnight visitors from both interstate and intrastate sources.
- Visitors were down 42.1% when compared with the over 2.2 million visitors of the first quarter of 2020.
How much did visitors spend in Melbourne in 2021?
Overnight visitors spent over $943 million during visits to Melbourne for the first quarter of 2021 (January-March).
- Spending was down 51.5% when compared with the over $1.9 billion spent during the first quarter of 2020.
How many tourists visited Melbourne in 2020?
Over 10.4 million visitors travelled to Melbourne in the year ending June 2020.1
- This total was made up of 2 million international visitors and over 8.4 million domestic visitors.
- Visitors were down 25.1% when compared with the 13.9 million in 2019.
How much did tourists spend in Melbourne in 2020?
Visitors spent over $13.4 billion during trips to Melbourne in the year ending June 2020.
- Domestic visitors spent over $7.2 billion while international visitors contributed $6.2 billion.
- Spending was down 20.7% when compared with the $16.9 billion spent in 2019.
How many tourists visited Melbourne in 2019?
A total of 13,900,000 tourists visited Melbourne from July 2018 to June 2019.1
- This total included 2.9 million international tourists and 11 million domestic overnight visitors.
- Melbourne was Australia’s 2nd most visited destination in 2019.
Melbourne Visitor Growth Statistics
- Between 2009 and 2019, the number of domestic visitors to Melbourne increased by over 70% and the number of international visitors by 114%.
- 2018/19 saw record numbers, with a 26.5% total growth over the previous year.
Melbourne – 2nd Most Popular Destination in Australia
- In 2019, Melbourne was the 2nd most popular destination for both international and domestic tourists.
- Melbourne was rated the world’s most liveable city for 7 years in a row (2011-17) and continues to draw a large number of visitors each year.2
How much money did Melbourne make from tourism in 2019?
- Tourists spent a total of $17B in Melbourne from July 2018 to June 2019.
- $9B came from domestic spend and $8B from international spend.
- Melbourne ranked 2nd for total overall visitor spend for the 2018/19 year.
How much did international tourists spend per night?
- At $125 per night, Melbourne ranks 3rd in Australia for average spend by international visitors.
How long do international tourists stay in Melbourne?
- International tourists stayed in Melbourne for an average of 22 nights in 2019.
- Melbourne ties with Canberra for the longest average stay by international tourists.
How many tourists visit Victoria each year?
Over 24.8 million travellers visited Victoria in the year ending June 2020
- Read more Victoria tourism statistics
Melbourne camping & campervan statistics
- The number of camping trips throughout Victoria has grown by 31% over the 10-year period from 2008 to 2018.3
- In 2018 over 1.7 million overnight camping trips were made in Victoria.
- Camping trips – including caravan, campervan, commercial and non-commercial camping – made up 12.9% of visitor nights for domestic travellers to Victoria in 2019 (year ending September)