Melbourne Tourism Statistics

Updated: 20 January 2020

A total of 13.9 million tourists visited Melbourne from July 2018 to June 2019.1
  • This total included 2.9M international tourists and 11M domestic overnight visitors.

Melbourne Visitor Growth Statistics

  • Between 2009 and 2019, the number of domestic visitors to Melbourne increased by over 70% and the number of international visitors by 114%.
  • 2018/19 saw record numbers, with a 26.5% total growth over the previous year.
Data source: ABS. Image credit: Camper Champ

Melbourne - 2nd Most Popular Destination in Australia

  • In 2019, Melbourne was the 2nd most popular destination for both international and domestic tourists.
  • Melbourne was rated the world’s most liveable city for 7 years in a row (2011-17) and continues to draw a large number of visitors each year.2
Data source: TRA. Image credit: Camper Champ

How much money did Melbourne make from tourism in 2019?

  • Tourists spent a total of $17B in Melbourne from July 2018 to June 2019.
  • $9B came from domestic spend and $8B from international spend.
  • Melbourne ranked 2nd for total overall visitor spend for the 2018/19 year.
Data source: TRA. Image credit: Camper Champ

How much did international tourists spend per night?

  • At $125 per night, Melbourne ranks 3rd in Australia for average spend by international visitors.
Data source: TRA. Image credit: Camper Champ

How long do international tourists stay in Melbourne?

  • International tourists stayed in Melbourne for an average of 22 nights in 2019.
  • Melbourne ties with Canberra for the longest average stay by international tourists.
Data source: TRA. Image credit: Camper Champ

References

  1. TRA: International Visitor Survey, 2019, National Visitor Survey 2019
  2. Wikipedia: Most Liveable Cities