Tasmania Tourism Statistics

At a Glance

• 3.25 million overnight visitors travelled to Tasmania in 2025: 2.97 million domestic¹ and 279,000 international².
• Visitors from interstate and overseas reached a record 1.386 million and spent A$3.71 billion³.
• Australians also made about 4.65 million day trips in Tasmania in 2025¹.
• Visitors from interstate and overseas stayed 9.4 nights on average³.
• Victoria was the largest interstate market, with 463,700 visitors³.
• The United States was the largest international market, with a record 51,100 visitors³.
• The South, including Hobart, was the most visited region, with about 1.09 million visitors from interstate and overseas³.
• About 46,900 interstate and overseas visitors toured Tasmania in a campervan, motorhome or caravan in the year to September 2024⁴.

Tasmania had a record 1.386 million visitors from interstate and overseas in 2025.³ Counting Tasmanians' own overnight trips within the state as well, about 3.25 million tourists visited Tasmania in 2025 (year ending December).¹²

• This total includes about 2.97 million domestic overnight visitors, roughly level with the 2.96 million in 2024.¹
• International visitors to Tasmania totalled 279,000 in 2025, about 10% higher than the 254,000 recorded in 2024.²
• The total rose about 1% on 2024 and was about 13% above the pre-pandemic level of about 2.88 million in 2019.⁵⁶
• Domestic figures come from Tourism Research Australia's Domestic Tourism Statistics, which replaced the National Visitor Survey in 2025. Earlier years have been recalculated on the same basis so they can be compared.⁵

Australians made about 4.65 million day trips in Tasmania in 2025, spending about A$652 million¹. Counting day trips and overnight stays together, Tasmania had about 7.62 million domestic visits.

• Tasmanians took most of them: 4.54 million day trips within the state in 2025, down 13.8% on 2024, and spent an average of A$138 per trip³.
• More than half of Tasmanians' day trips (56%) were for a holiday³.

Summer is Tasmania's busiest season. Australians made about 869,800 domestic overnight trips to Tasmania in the March quarter of 2025 (January to March), the most of any quarter¹, and about 643,000 in the September quarter (July to September), the quietest.

• Visitors from interstate and overseas set records for summer, autumn and winter in 2025, and had their third-strongest spring.³
• In the December quarter (October to December), 358,600 visitors came from interstate and overseas, up 7.9% on a year earlier, and stayed a record 2.97 million nights.³
• Read about the best time to visit Tasmania for weather and crowds in each season.

About 88% of Tasmania's visitors from outside the state come from interstate. Victoria is the largest market, with 463,700 visitors in 2025, followed by New South Wales (325,700) and a record 250,100 from Queensland³.

• Visitors from New South Wales spent the most, about A$932 million, ahead of Victoria (A$890 million) and Queensland (A$829 million, up 18.1%)³.
• The United States is the largest international market, with a record 51,100 visitors who spent A$115 million. China (28,400), the United Kingdom (28,200), Hong Kong (27,000) and New Zealand (20,900) follow³.

Freycinet National Park, home to Wineglass Bay, is Tasmania's most visited park site, with about 287,000 visits in 2024–25.⁸ Cradle Mountain (Dove Lake) is a close second, with about 268,000 visits.

• Tasman Arch, in Tasman National Park on the Tasman Peninsula, was third, with about 145,000 visits.⁸
• Maria Island (74,000 visits, up 39%) and Hastings Caves and Thermal Springs (61,000) both set new records.⁸
• Mount Field had about 232,000 visits in 2023–24. Its 2024–25 figure is not available because of a data error.⁸