Page last updated: 05 September 2024
Table of Contents
How many American tourists visit Australia each year?
Approximately 663,000 American tourists visited Australia in 2024 (year ending March 2024).
- This reflected a 47% increase compared to the 452,000 American visitors recorded in 2023.
- The number of American visitors in 2024 (year ending March) was 11.6% lower than the 750,000 visitors recorded in 2019 (pre-pandemic).
- The United States ranked 3rd among all international visitor markets to Australia in 2024.
How much did American tourists spend in Australia in 2024?
American tourists spent around $4.55 billion in Australia in 2024 (year ending March 2024).
- This represented a 46% increase compared to the $3.11 billion spent by American visitors in 2023.
- Spending by American visitors in 2024 was 14.3% higher than the $3.98 billion spent during 2019 (pre-COVID).
- The United States ranked 2nd in terms of total spending by international visitors in Australia in 2024.
How many American tourists visited Australia in 2021?
Over 7,100 American visitors came to Australia between April 2020 and March 2021. Visitors from the United States were down 99% when compared to the over 713,800 visitors of the previous year.
How much did American tourists spend in Australia in 2021?
Visitors from the United States spent over $115 million during visits to Australia between April 2020 and March 2021. Spending by American visitors was down 96.9% when compared to the over $3.6 billion spent during the previous year.
How many American tourists visited Australia in 2020?
An estimated 582,600 visitors from the US travelled to Australia for the year ending June 20201
- Visitors from the US decreased by 28.3% when compared with the 811,900 of the previous year.
- The effects of the coronavirus travel restrictions are the main cause of this dramatic decrease.
- The US was the 3rd highest source of visitors to Australia in 2019/20.
Impact of the Coronavirus on American Tourist Expenditure
Visitors from the US spent an estimated $2.9 billion during visits to Australia in the year ending June 2020.
- Spending was down 27.5% when compared with the $4 billion of the previous year.
How many American tourists visited Australia in 2019?
Over 811,000 American tourists visited Australia between July 2018 and June 2019, a record peak. The number of visitors has been growing steadily since 2010.1
American tourism through the years
- American tourism increased by 3% in 2018/19 compared with 787,600 the previous year.
- Despite a slight drop in the early 2000s, American visitors to Australia have generally been on the rise.
Data source: ABS. Image credit: Camper Champ, USA
The USA’s share in the Australian tourism industry
- The USA accounted for 9.0% of all tourism in Australia for the 2018/19 year.
- The USA currently ranks 3rd for the top visitors to Australia.
Top countries that sent visitors to Australia in 2019
Reasons Americans visit Australia
- Holidays are cited as the most common reason Americans visit Australia.
- Many also come to visit friends and relatives.
The USA’s contribution to tourism expenditure in Australia
- At an estimated $4B in 2018/19, the USA accounted for 9% of all expenditure from international tourists, ranking 2nd.2
- The top spender for 2018/19 was China at $11.9B.
Data source: TRA. Image credit: Camper Champ
Top American Travel Trends in 2019
What do American tourists spend on in Australia?
- Americans rank 1st in spending on food, drink and accommodation at $65 per day.
- Americans also rank 1st for tours and transport at $62 per day.
- Comparatively, American tourists spend only $9 per day on education, showing that their main reason to visit is holidays.
Data source: TRA. Image credit: Camper Champ
How long do American tourists stay in Australia?
- The average length of stay was 17 nights, significantly lower than the overall average of 32.
- This could be attributed to the lower number of vacation days american workers receive each year.
The USA’s travel patterns and Australia’s share
- An estimated 42% of Americans hold a passport.3
- The most popular destinations for American tourists are Mexico and Europe, according to 2018 NTTO statistics, with over 36 million visitors to Mexico alone.4
- Despite attracting over 800,000 visitors, Australia still ranks low on places Americans visit.
- Oceania is 8th on the list of regions Americans visit, with only a 0.9% market share.