USA Tourism in Australia - Statistics [2020]

Updated: 24 August 2021

How many American tourists visited Australia in 2021?

Over 7,100 American visitors came to Australia between April 2020 and March 2021. Visitors from the United States were down 99% when compared to the over 713,800 visitors of the previous year.

How much did American tourists spend in Australia in 2021?

Visitors from the United States spent over $115 million during visits to Australia between April 2020 and March 2021. Spending by American visitors was down 96.9% when compared to the over $3.6 billion spent during the previous year.

Impact of the Coronavirus on American Tourist Expenditure

Visitors from the US spent an estimated $2.9 billion during visits to Australia in the year ending June 2020
  • Spending was down 27.5% when compared with the $4 billion of the previous year
Data source: TRA. Image credit: Camper Champ

How many American tourists visited Australia in 2019?

Over 811,000 American tourists visited Australia between July 2018 and June 2019, a record peak. The number of visitors has been growing steadily since 2010.1

American tourism through the years

  • American tourism increased by 3% in 2018/19 compared with 787,600 the previous year.
  • Despite a slight drop in the early 2000s, American visitors to Australia have generally been on the rise.
American visitors to Australia between 1990 and 2019.
Data source: ABS. Image credit: Camper Champ, USA

The USA's share in the Australian tourism industry

  • The USA accounted for 9.0% of all tourism in Australia for the 2018/19 year.
  • The USA currently ranks 3rd for the top visitors to Australia.

Top countries that sent visitors to Australia in 2019

Data source: ABS. Image credit: Camper Champ

Reasons Americans visit Australia

  • Holidays are cited as the most common reason Americans visit Australia.
  • Many also come to visit friends and relatives.
Data source: TRA. Image credit: Camper Champ, USA

The USA's contribution to tourism expenditure in Australia

  • At an estimated $4B in 2018/19, the USA accounted for 9% of all expenditure from international tourists, ranking 2nd.2
  • The top spender for 2018/19 was China at $11.9B.
Australian tourism top spenders in 2019 by country.
Data source: TRA. Image credit: Camper Champ

Top American Travel Trends in 2019

What do American tourists spend on in Australia?

  • Americans rank 1st in spending on food, drink and accommodation at $65 per day.
  • Americans also rank 1st for tours and transport at $62 per day.
  • Comparatively, American tourists spend only $9 per day on education, showing that their main reason to visit is holidays.
Australian visitor spends per day in 2019 (by country)
Data source: TRA. Image credit: Camper Champ

How long do American tourists stay in Australia?

  • The average length of stay was 17 nights, significantly lower than the overall average of 32.
    • This could be attributed to the lower number of vacation days american workers receive each year

The USA's travel patterns and Australia's share

  • An estimated 42% of Americans hold a passport.3
  • The most popular destinations for American tourists are Mexico and Europe, according to 2018 NTTO statistics, with over 36 million visitors to Mexico alone.4
  • Despite attracting over 800,000 visitors, Australia still ranks low on places Americans visit.
  • Oceania is 8th on the list of regions Americans visit, with only a 0.9% market share.

References

  1. ABS: Overseas Arrivals and Departures, Australia, August 2019
  2. TRA: International Visitor Survey, 2019
  3. US Department of State: U.S Passport Statistics, 2019
  4. NTTO: U.S Citizen Travel to International Regions, 2018 Analysis