Victoria Tourism Statistics

Tourists made about 17.2 million overnight trips to Victoria between January and June 2026³, down 2% on the same months of 2025¹². They spent about A$18.2 billion, up 8%³.

• Australians made 15.76 million overnight trips¹², down 2% on 16.15 million a year earlier³, and spent about A$12.68 billion, up 4%.
• International visitors made about 1.42 million trips⁸, up 1% on 1.41 million¹³, and spent about A$5.55 billion, up 17%.
• Australians also made about 44.2 million day trips in the state, up 7%³.
• Including day trips, Visit Victoria puts visitor spending at a record A$49.5 billion in the year ending June 2026, up 6.6%¹⁴.
• The March quarter was busier than the June quarter, with 8.46 million domestic overnight trips against 7.30 million³.
• Figures come from Tourism Research Australia's June quarter 2026 releases, the latest available. The 2026 totals combine the March and June quarters.

Australians made about 84.5 million domestic day trips in Victoria in 2025 and spent about A$14.07 billion on them¹. Together with overnight trips, that makes about 115.9 million domestic trips and about A$37.04 billion in domestic visitor spending.

• Victoria drew more day trips than any other state in the year ending June 2026, about 87.4 million, just ahead of New South Wales with 87.2 million³.
• 2025 is the first full year of Tourism Research Australia's new Domestic Tourism Statistics, so there is no like-for-like 2024 figure for day trips.

How does Victoria compare with other states for tourism?

Victoria is Australia's second-biggest state for domestic overnight trips and the biggest for day trips. Australians made 31.38 million overnight trips to Victoria in 2025, behind New South Wales (39.21 million) and ahead of Queensland (25.94 million). They also made 84.54 million day trips, just ahead of New South Wales (84.03 million)¹⁸.

• Domestic visitors spent about A$37.04 billion in Victoria in 2025, including day trips, second to New South Wales (A$45.36 billion) and just ahead of Queensland (A$36.85 billion)¹⁸.
• Victoria was third for domestic overnight spending, at A$22.97 billion, behind New South Wales (A$30.95 billion) and Queensland (A$27.68 billion)¹⁸. Its overnight visitors spent about A$732 per trip, against a national average of A$945.
• Victoria drew the second-most international visitors, about 2.83 million, behind New South Wales (4.11 million) and ahead of Queensland (2.37 million). They spent about A$9.68 billion in the state, against A$15.04 billion in New South Wales².

Interstate visitors made about 6.38 million overnight trips to Victoria in 2025¹⁸. Victorians travelling within their own state made the other 25.0 million domestic overnight trips.

• Interstate visitors spent about A$9.86 billion and stayed 3.8 nights on average¹⁸. Victorians spent about A$13.11 billion on trips in their own state and stayed 2.5 nights.
• About 14.4 million domestic overnight trips were holidays, 12.6 million were visits to friends and relatives and 2.8 million were business trips¹⁸.

China is Victoria's biggest international market for both visitors and spending: about 494,000 Chinese visitors spent about A$3.59 billion in the state in the year ending June 2026¹⁹, about a third of all international visitor spending. New Zealand sent the second-most visitors (357,000), followed by the United Kingdom (251,000), the United States (215,000) and India (178,000).

• India was the second-biggest market by spending, at about A$653 million, ahead of the UK (A$609 million) and New Zealand (A$467 million)¹⁹.
• Seven of the top 10 markets by visitor numbers are in Asia.
• Across all of 2025, about 2.65 million international visitors stayed in Melbourne and 422,000 in regional Victoria²; many visited both.
• The market figures count visitors aged 15 and over who stayed at least one night in Victoria, from Tourism Research Australia's International Visitor Survey as published by the Victorian Government.

Melbourne is by far the most visited region in Victoria, with about 13.4 million domestic overnight trips⁴ and 2.67 million international visitors in the year ending June 2026¹³. In 2025 it drew more domestic overnight visitors than any other region in Australia, ahead of Sydney¹⁸.

• Outside Melbourne, the Mornington Peninsula drew the most domestic overnight visitors, about 2.83 million, followed by Gippsland (2.55 million), Geelong and the Bellarine (2.21 million) and the Great Ocean Road (2.12 million)⁴.
• The Great Ocean Road drew the most international visitors of any regional area (102,000), and visitors there spent about A$1.80 billion⁴.
• These regional figures come from the Victorian Government's visitor economy dashboard for the year ending June 2026, based on Tourism Research Australia's surveys. They use the new survey method, so they can't be compared with years before 2025.

What are the most visited tourist attractions in Victoria?

The National Gallery of Victoria is Victoria's most visited attraction, with about 3.18 million visits across its two Melbourne galleries in 2024–25²⁰. Zoos Victoria's four zoos drew about 2.67 million visitors²¹, and Arts Centre Melbourne recorded about 2.20 million attendances²².

• In and around Melbourne, the Royal Botanic Gardens (Melbourne and Cranbourne) drew about 2.0 million visitors²³, Melbourne Museum about 1.14 million²⁴ and ACMI about 907,500²⁵.
• Along the coast, the Twelve Apostles draw more than 2 million visitors a year²⁶, and Phillip Island Nature Parks, home of the Penguin Parade, drew more than 1 million in 2024–25²⁷.
• Inland, Sovereign Hill in Ballarat had 480,709 visitors²⁸, and Puffing Billy Railway carried 466,180 passengers, 44% of them from overseas²⁹.
• The MCG is left out of the ranking because its crowds come for events: more than 4 million fans attended 69 major events there in 2024³⁰.
• Each figure is the attraction's own count for 2024–25, the latest published. Some count visits, others attendances or ticketed admissions, so treat the ranking as a guide.

How many tourists visit Melbourne each year?

• Melbourne had about 72.8 million visits in the year ending June 2026: 56.7 million day trips, 13.4 million domestic overnight trips⁴ and 2.67 million international visitors.
• Visitors spent about A$32.7 billion in Melbourne, including A$10.2 billion on day trips⁴. International visitors spent about A$9.70 billion and stayed 70.1 million nights¹³.
• Melbourne is Australia's leading destination for interstate overnight leisure travellers, with 3.5 million trips a year¹⁴.
• Read more: Melbourne Tourism Statistics

How many tourists visit the Great Ocean Road each year?

The Great Ocean Road had about 4.1 million visits in the year ending June 2026: 2.12 million domestic overnight trips, 1.89 million day trips and 102,000 international visitors⁴. Visitors spent about A$1.80 billion in the region and about 6.4 million nights there.

• The Twelve Apostles draw more than 2 million visitors a year²⁶, according to the Victorian Government.
• Read more: Great Ocean Road Tourism Statistics

How many tourists visit the Mornington Peninsula each year?

• The Mornington Peninsula had about 8.3 million visits in the year ending June 2026, including 5.43 million day trips and 2.83 million domestic overnight trips⁴. Only about 49,000 were international visitors.
• Visitors spent about A$2.38 billion on the peninsula and about 7.7 million nights there⁴.
• Nearby Phillip Island had about 1.05 million domestic overnight trips and 715,000 day trips, and visitors spent about A$704 million⁴.

The High Country and the Great Ocean Road are Victoria's busiest caravan and camping regions. Australians took about 708,000 caravan and camping trips to the High Country in 2024 and spent 1.96 million nights there, the fifth most of any region in Australia³¹. The Great Ocean Road was seventh, with about 552,000 trips, up 14%, and 1.82 million nights.

• They are the only Victorian regions in Australia's top 10 for caravan and camping, and between them they accounted for about a third of the state's 3.9 million caravan and camping trips³¹.
• High Country trips fell 9% and nights 18% on 2023, while Great Ocean Road nights rose 13%³¹.
• Parks Victoria manages about 1,400 camping areas³² across the state's parks and reserves.
• These are the latest regional figures, for 2024, from the Caravan Industry Association's State of Industry report, based on Tourism Research Australia data. Victoria doesn't publish caravan and camping figures for its other regions.