Western Australia Tourism Statistics

At a Glance

• Tourists made 11.02 million overnight trips to Western Australia in 2025: 9.95 million by Australians¹ and 1.07 million by international visitors².
• In the first half of 2026, tourists made about 5.45 million overnight trips to the state³ and spent about A$7.34 billion⁴.
• Australians also made about 29.1 million day trips in Western Australia in 2025⁵.
• Overnight visitors spent about A$14.60 billion in 2025: A$11.20 billion by domestic visitors¹ and A$3.40 billion by international visitors². Including day trips, Tourism WA puts visitor spending at A$19.2 billion⁶.
• Perth is the most visited region, with about 6.13 million domestic overnight trips⁷ and 1.01 million international visitors in 2025².
• Tourism contributed A$16.6 billion to the state economy in 2024–25⁸, counting indirect effects, and supported 106,800 jobs.

Tourists made about 11.02 million overnight trips to Western Australia in calendar year 2025, not counting about 29.1 million day trips by Australians⁵. Including day trips, visitors spent about A$19.2 billion in the state.⁶

• Of these, around 9.95 million were domestic overnight trips¹, 2% more than the 9.75 million in 2024⁹.
• International visitors numbered about 1.07 million in 2025², up 23% from 865,000 in 2024 and about 7% above the 996,000 who came in 2019¹⁰.
• Domestic figures come from Tourism Research Australia's Domestic Tourism Statistics, which replaced the National Visitor Survey in 2025. The 2019–2024 figures are its adjusted back-series, so they differ from numbers published earlier.

Domestic overnight and international visitors spent A$14.60 billion in Western Australia in the year ending December 2025. Including day trips, Tourism WA puts total visitor spending at A$19.2 billion, with 31% of it spent in regional Western Australia⁶. That rose to A$19.8 billion in the year ending June 2026¹⁵, the latest figure.

• Domestic overnight visitors contributed about A$11.20 billion¹, around 15% more than the A$9.71 billion spent in 2024⁹.
• International visitors spent around A$3.40 billion in 2025², 30% more than the A$2.63 billion spent in 2024 and about 43% higher than the pre-pandemic A$2.38 billion in 2019¹⁰.
• Total overnight visitor spending was about 78% higher than in 2019, when it totalled about A$8.21 billion¹⁰.
• Domestic spending figures also come from Tourism Research Australia's Domestic Tourism Statistics. The 2019–2024 figures are its adjusted back-series, and it advises caution when comparing them with 2025. Tourism WA reports domestic and total spending only from 2025.

How important is tourism to Western Australia's economy?

Tourism contributed about A$16.6 billion to the Western Australian economy in the 2024–25 financial year⁸, counting its direct and indirect effects. Visitors spent about A$21.1 billion on tourism goods and services in the state, down 6.3% on 2023–24.

• Tourism directly contributed about A$8.0 billion, down 5.3%⁸ on the year before, and indirectly another A$8.6 billion. Western Australia was the only state or territory where tourism's direct contribution fell.
• The industry supported 106,800 jobs, down 3.9%⁸. About 65,200 of them were directly in tourism, down 7.2%.
• These are the latest figures from Tourism Research Australia's state tourism satellite accounts. They use a new model, so they can't be compared with earlier published editions.

• Domestic overnight visitors spent about 35.4 million nights in Western Australia in 2025, an average of about 3.6 nights per trip⁵.
• Interstate visitors stayed 6.3 nights on average, the longest of any state⁵, while Western Australians travelling in their own state stayed 3.2 nights.
• International visitors spent about 42.0 million nights in the state, up 34% on 2024², an average stay of about 39 nights.
• Most of those international nights, about 35.6 million, were spent in Perth².

The best time to visit depends on where you go. The Kimberley and the North West are at their best in the winter dry season, from April to September, when daytime temperatures reach about 29°C¹⁶. The green season, from October to March, brings high humidity, temperatures in the high 30s and fewer crowds. Perth and the South West are year-round destinations: Perth averages about 29°C in summer and 12°C in winter.

Visitor numbers are spread fairly evenly through the year. Australians made the most overnight trips to the state in the December quarter of 2025, about 2.56 million¹, but spent the most nights there in the March quarter, about 9.45 million. The September quarter was the quietest for overnight trips, with 2.42 million.

• Day trips peaked in the September quarter, at about 7.52 million¹.
• Overseas visitors arrive in the largest numbers in December: about 102,210 planned to stay mainly in Western Australia in December 2025¹⁷, the busiest month of the year.
• Planning a trip? See our 7-day Perth round-trip campervan itinerary.

Kings Park and Botanic Garden in Perth is Western Australia's most visited attraction, with about 5.11 million visitors in 2025–26²². The Western Australian Museum's sites and programs drew about 1.52 million visitors²³, and about 890,000 people took the ferry²⁴ to Rottnest Island.

• Perth Zoo welcomed 729,513 visitors, down 22% after a record year of free entry²⁵, and the Art Gallery of Western Australia had 402,908²⁶.
• In the South West, the Capes Foundation's eight attractions, including four Margaret River caves, drew 578,064 visitors²⁷, and Busselton Jetty set a record with 411,478 paid visitors²⁸.
• Fremantle Prison had 210,672 visitors in 2024–25²⁹, the latest year published.
• There were 26.16 million visits³⁰ to the state's national parks and other Parks and Wildlife Service land and waters in 2025–26, up 5%.
• Each figure is the attraction's own count for 2025–26 unless stated. Some count visitors, others ferry arrivals or paid admissions, so treat the ranking as a guide.

How many tourists visit Perth each year?

• Destination Perth had about 6.13 million domestic overnight trips in 2025: 5.11 million by Western Australians and 1.02 million by interstate visitors⁷. Domestic overnight visitors spent about A$6.77 billion there.
• About 1.01 million international visitors stayed in Perth in 2025, spending about A$2.98 billion over 35.6 million nights².
• The United Kingdom and Singapore are Perth's biggest overseas markets, at 14% and 13% of its international visitors⁷.
• Read more: Perth Tourism Statistics

How many tourists visit Margaret River each year?

The Margaret River region had about 1.39 million domestic overnight trips in 2025³¹. Domestic visitors spent about A$1.05 billion and 4.07 million nights there. About 102,000 international visitors stayed in the region in 2025, spending about A$85 million over 712,000 nights.

• The Capes Foundation's caves, lighthouses and other attractions near Margaret River drew 578,064 visitors in 2025–26²⁷.

How many tourists visit Broome and Ningaloo each year?

• The Shire of Broome had about 130,000 domestic overnight trips in 2025³². Domestic visitors spent about A$148 million and 532,000 nights there.
• The Ningaloo and Shark Bay region, which takes in Exmouth, Carnarvon and Shark Bay, had about 182,000 domestic overnight trips, 866,000 nights and A$157 million in domestic visitor spending³³.
• Read more: Broome Tourism Statistics

Australia's South West is Western Australia's busiest caravan and camping region and the third busiest in Australia³⁴. Australians took about 787,650 caravan and camping trips there in 2024, up 5%, and spent 2.65 million nights.

• It is the only Western Australian region in Australia's top 10 for caravan and camping³⁴, and it accounted for about 44% of the state's 1.79 million caravan and camping trips.
• Online campsite bookings in the state's national parks and other Parks and Wildlife Service areas rose from about 57,000 in 2018–19 to 154,000 in 2023–24³⁵.
• Campers in Western Australia's national and conservation parks stay an average of 3.6 nights, and their satisfaction averaged 86.8%³⁵ in a 2025 survey.